GOME Film, Digital Love Delivery Box by J. Walter Thompson Beijing

The Film titled Love Delivery Box was done by J. Walter Thompson Beijing advertising agency for subbrand: electronics retailers (brand: GOME) in China. It was released in Jan 2014.

GOME: Love Delivery Box

Released
January 2014
Posted
January 2014
Market

Credits & Description:

Chinese electronics retailers Gome and JWT Beijing have created a recordable gift box that let the country's reserved consumers tell their parents how they really feel about them during Chinese New Year. Chinese consumers traditionally buy their parents gifts to show respect during Lunar New Year, making this the best-selling season for household appliances. But many people in this reserved culture have trouble saying "I love you" to their mum and dad. So JWT Beijing created an in-store activati...

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