Media: Web Film
Category: Charities & appeals
Client: Elifelet
Agency: Mccann Tel Aviv
Production: McCANN Tel Aviv
Country: Israel
Creative Director: Eddie Gartsman
Art Director: Daria Litovsky
Copywriter: Dor Waintrob
Additional Credits: Gal Sobol
Synopsis:
We used the new instagram story questions feature to ask people a few painful questions.
We used a story to change the story.