Category: Banking, Investment & Insurance
Advertiser: ERGO INSURANCE
Product/Service: ERGO INSURANCE
Agency: AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING
Production Company: SOUP FILMPRODUKTION, Berlin, GERMANY
Executive Creative Director: André Aimaq
Creative Director: Constantin Kaloff
Copywriter: Konstantin Kaloff/Florian Dietrich
Art Director: Alexandra Sievers/Ole Sorensen/Robert Werner
Agency Producer: Barbara Simon
Account Supervisor: Hubertus Von Lobenstein
Producer: Stephan Fruth (Soup Film)
Director: Leila/Damien De Blinkk
Editor: Ben Cambell
Sound Design/Arrangement: Loft Tonstudios Berlin Gmbh
Post Production: Paul Schwabe Digital Production Gmbh
Cameraman: Ben Kracon
Lighting: Ben Kracon
Music: Norah Jones
Account Manager: Diana Brix/Philipp Schnitzler
Planner: Julian Emde
Cinematographer: Ben Kracon
Director Of Photography: Ben Kracon
EditingCompany: Cut/Run Production
Account Manager: Diana Brix/Philipp Schnitzler
Planner: Julian Emde
Cinematographer: Ben Kracon
Director Of Photography: Ben Kracon
Editing Company: Cut/Run Production
English Description
In 2010 ERGO shook up the insurance market with a provocative campaign:
We understand that most people are annoyed, alienated and even overwhelmed by insurance.
The claim "Insuring means understanding" was born.
Understanding was also at the heart of this year’s campaign. It was dramatically and poetically exaggerated. In 12 character sketches we observed the true moment of understanding in super slow motion. These breath-taking visuals were combined with a hypnotically repetitive, but truly deep copy that describes the situation of every of these individuals' lives. The results were artistic and for advertising rather unorthodox films which unfold with maximum impact. While watching, the viewer himself becomes part of the process of understanding: at the beginning of the films one doesn't really understand the person, however as the films progress one can infer a great deal about them. That’s a result of listening. And that’s what ERGO does. Because ERGO listens in order to understand.