Advertiser: ESPN
Agency: WONG, DOODY, CRANDALL,WIENER
Category: Publications & Media
Advertising campaign: MIDNIGHT YELL
Executive Creative Director: Court Crandall
Director: Peter Darley Miller
Producer: Frank Scherma
Agency Producer: Karen Jean
Brief Explanation
Texas A&M’s Yell Leaders and college sports fans engage in their traditional midnight yell to promote ESPN College GameDay. This spot is part of a contest campaign that engag...