Media: TV
Category: Travel, transport & tourism
Client: Eurostar
Agency: -
Production: Somesuch
Creative Directors: Tim Nash, Kim Gehrig
Copywriters: Ben Harris, Mathieu Cuvelier
Strategist: Alex Sullivan
Production Co: Somesuch
Director: Kim Gehrig
Producer: Lee Groombridge
Editor: Tom Lindsay at Trim
Post Production: Framestore
Music and Sound Design: Soundtree Music
Cinematographer: Robbie Ryan
Description:
Eurostar launches 'Travel State of Mind' campaign in collaboration with Somesuch
Date 20th February 2017: Eurostar has launched a new pan-European campaign called ‘Travel State of Mind’, introducing a philosophy of life that encourages opening up to new experiences.
The campaign, which features a new TV ad and consumer platform, was created by production company Somesuch. The campaign is the first work by Somesuch, and aims to show that the 'Travel State of Mind' comes to us all when we are in the right mindset, and Eurostar offers the best environment in which to achieve it.
Inspired by the visual style of New Wave cinema and films such as ‘Zazie dans le Métro', the TV ad is a playful, witty, colourful take on travel and how it can make you and your life better. The film is directed by the multi-award-winning Kim Gehrig and lensed by acclaimed cinematographer Robbie Ryan (I Daniel Blake, American Honey, Catch Me Daddy).
It follows a seasoned young traveller and his fellow adventurers as they go through their day experiencing new things. In the voiceover, the young traveller shares his travel state of mind philosophy, urging viewers to “pack small, live big”, “ask a local, not your phone”, and to “say yes, and see what happens”. The cinematic film is shot in 4:3, the aspect ratio used in the early days of motion pictures, which gives it its distinct New Wave look.