Client: Eve Sleep
Advertising Agency: Creature, London, United Kingdom of Great Britain and Northern Ireland
Creative Director: Ben Middleton
Creative: Megan Egan
Strategist: Catherine Owen
Agency Producer: Lew O'Brien
Account Team: Jasmine Portman
Director: Locky
Production Company: Kode
Dop: Karl Poyzer
Producer: Anthony Taylor
Sound Studio: Grand Central Recording Studios
Sound Engineer: George Castle
Sound Producer: Molly Butcher
Animation & Post Production: Aivaras Seduika
Colourist: Leandro Arouca
Music Composition: Si Hulbert
Country: United Kingdom
Published: October 2020
Synopsis:
Independent creative agency Creature reinvents the iconic ‘Test Card F’ for sleep wellness brand eve sleep, giving it a fresh spin to help people tune out and turn in for the night.
Test Card F is a test card that was created by the BBC and used on television in the United Kingdom and in countries elsewhere in the world for more than four decades. Like other test cards, it was usually shown while no programmes were being broadcast.