Category: Retail Services
Media: Film
Brand: Eyeconic
Agency: Rokkan
Geo: United States
Advertising Agency: Rokkan, USA
Chief Creative Officer: Brian Carley
Chief Executive Officer: John Noe
SVP, Executive Creative Director: Laura Mulloy Ault
Associate Creative Director: Amanda Caldari
Senior Art Director: Didima Arrieta Martinez
Senior Copywriter: Dan Ahern
Senior Strategist: Diana Heald
Account Director: Nicole Herman
Executive Producer: Tina Lam
Production Company: Rattling Stick
Directors: Aircastle
DOP: Mikhail Petrenko
Production Designer: Jay Pooley
Executive Producer, Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Associate Producer: Hayley Wyett
Line Producer: Christopher Scherk
Canadian Production Company: Soft Citizen
Post Production: Nomad Editing
Editor: Jim Ulbrich
Lead Flame Artist: Alexander Chizhov
Assistant Editor: George Dodsworth
Executive Producer: Jennifer Lederman
Senior Producer: Valerie McAndrews
Colorist: Stephen Picano
Audio: Mr Bronx Audio
Sound Designer / Mixer: Eric Hoffman
Executive Producer: Molly Burke
Music: Nylon
Composer: Zac Colwell
Senior Producer: Deb Oh
Executive Producer: Christina Carlo
Published: May 2018
Synopsis:
Eyeconic, the retail division of VSP vision insurance, made its first foray into TV advertising with Rokkan. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.
The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.
The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.