Brand: Facebook
Agency: 72andSunny
Geo: United States of America
Published: July 2018
Synopsis:
Keeping It Local with Small Businesses Across the US.
We partner with millions of small businesses and are inspired by the impact they have on their communities and are constantly reminded about the significant contribution they make to society. That’s why this week, we’re excited to announce “Keep It Local,” a new integrated marketing campaign that celebrates the many types of small businesses that make local cultures special and help communities grow and thrive.
Created in partnership with 72andSunny, the campaign will run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento, and includes approximately 120 different small business owners across a variety of content – billboards, television ads and online. We want to help business locals become business leaders by providing resources that help level the playing field and make it easier for local businesses to play a more visible and active role in their communities. In Columbus and San Diego, we will also activate Facebook Community Boost events for locals to benefit from free training, advice and digital skills to help grow businesses, careers and communities. In all cities, we’ll also be coming to town to celebrate in-person to support local small businesses.
For this first phase, we chose Columbus, Nashville, San Diego and Sacramento because these cities represent areas of the US with unique cultures but share a similar economic vision for enabling strong community. To shape the creative, we identified three distinctive themes that create the spirit and culture of each city, highlighting the businesses that bring them to life. The creative celebrates the characteristics and flair that enrich each city’s culture and signs off by reminding people to “keep it local.”
Beyond the advertising, people can visit online city hubs to hear from featured local businesses about how they’re using digital tools to grow and find new customers.
San Diego is one of America’s dog-friendliest cities and we’ll celebrate the local businesses that keep it best-in-show. We’ll also hero the “loco” themed and named businesses that keep San Diego growing like crazy, as well as the businesses that keep the city moving around the clock.