Non-profit Facing Addiction launched a star-studded Instagram campaign this week in an effort to change the conversation around addiction.
Created by DDB New York, the campaign uses the reflective nature of smartphone screens – along with statistics on addiction – to bring attention to the fact that you, or many people you know, are struggling with addiction.
The video ad is a black image, something that stands out in Instagram’s world of beautiful imagery. Before it can be dismissed...