Agency: Chemistry
Creative Director: Chris Breen
Art Director: Adam Millman
Copywriter: Lauren Glynn
Account Director: Jen McElroy
Production Company: MEDIA TEAM
Director: Tim Reis
Assistant Director: Jenna Kanell
Director of Photography: John Manfredi
Gaffer: Michael Bremer
Sound Mixer: Paul Katzman
Production Assistant: Max Yoder
Production Assistant: Scott Conley
Makeup Artist: Jenny Nesvetailova
Published: May 2018
Synopsis:
Whether they’re focused on parental guidance or young love, these spots feature how braces are a rite of passage, but with a clever twist: parents having “the talk” are actually discussing getting braces, and a boyfriend is proposing his girlfriend get special colors for football season. This is the first foray into TV and radio commercials for Family Orthodontics, and the spots expand on their mission that with a bold new smile, you can face anything – no matter your age, you’ll fit in with Family Orthodontics.
Family Orthodontics is owned by Dentistry for Children and is part of the SMILES FOR LIFE NETWORK. Dentistry for Children, the largest and fastest growing dental support organization in the US, supports affiliated pediatric dentists, dentists and orthodontists. With over 100 pediatric dental, orthodontic, and oral surgery offices throughout the United States, Dentistry for Children is quickly growing, expanding from 2 to 11 states in just 2 years since working with Chemistry as AOR.