Category: Non-Alcoholic Drinks
Media: Digital
Brand: Fanta
Agency: Mediabrands
Geo: United Kingdom
Additional Info: CLIO 2018, Snapchat
Holding Company: Interpublic Group
Production Company: Movement
Entrant Company: um
Published: October 2017
Synopsis:
Fanta is one of the world’s most iconic brands. But in recent years we have been failing to recruit teens and it was showing in YOY declines in volume sales. With teens growing up ...