Advertising Agency: iris Jakarta, Indonesia
Creative Director: Albert Chan
Creative Group Head: Adri Zainuddin
Art Directors: Feby Elsadlora, Anita Murti, Rahmi Amelia
Copywriters: Kiki Prasya, Andika Nugroho, Ahmed Pasha
General Manager: Irvan Permana
Head of Planning: Farris Baharom
Account Management: Roma Natalia, Ahmed Syakbani
Content Strategist: Gladys Aashirya
Production Company: KOI Films
Film Director: M. Fauzi
Executive Producer: Dayeng
Producer: Nicky Andrian
DOP: Robie Taswin
Film Art Director: Rudy Hermanto
Offline Editors: Yodhi Agus, Dimas Heryanto
Colorist: Adi Supriadi
Published: December 2017
Do you think it is possible to eat Asian dishes that are cooked with coconut milk but without the coconut milk? And we also mean that the dishes are healthier. Just imagine eating your favorite dishes without the guilt. You might ask yourself and wonder if that’s really possible? The answer is an assuring “yes!” with FiberCreme.
With its 2nd Campaign titled “Time to Say Goodbye”, this Indonesian creamer brand boldly proclaims that people can now replace the coconut milk in their favorite dishes with its product. “Is it going to taste the same?” some people might ask. With its smooth and creamy taste, FiberCreme tastes just like coconut milk - but healthier.
We know goodbyes are hard, but it's always inevitable. It's never easy to leave something you love behind, but if it's for you to be better and healthier... would you do it in a heartbeat?