Client: FIFA 21
Client: EA Sports
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Creative Director/s: Genevieve Gransden
Copywriter: Selma Ahmed
Art director: Genevieve Gransden
Head of Film: Ben Sharpe
Agency producer/s: Hannah Needham
Chief Strategy Officer: Martin Beverley
Planner/s: David Mortimer
Joint CEO: Mat Goff
Account Director/s: George Fox
Account Manager/s: Jake Gidley
Designer/Typographer: Alex Fairman
Media agency: m/SIX Global
Production Company: Park Pictures
Executive Producer: Stephen Brierley
Producer: Rozanne Rocha Grey
Director: Terence Neale
Cinematographer: Kaname Onoyama
Cinematographer (Paris unit): Simon Lakos
Art Director: Will Boyes
Editing Company: Trim
Editor: Paul Hardcastle
Post Production: Black Kite
Post Producer: Amy Richardson
VFX Supervisor: Adam Crocker
2D Artist: Adam Crocker
Colourist: George Kyriacou
Music Supervisor: Raphaella Lima
Soundtrack: The N3w N3w / ‘She Di King’
Audio Post Production: Factory
Sound Design & Mix: Anthony Moore
Audio Producer: Lucy Spong
Country: United Kingdom
Published: October 2020
Synopsis:
adam&eveDDB has launched a new campaign for the release of FIFA 21. The film, ‘Win as One’, is directed by Terence Neale of Park Pictures, in partnership with VFX and design studio Black Kite. Narrated by and featuring French footballer Kylian Mbappé, the ad follows football crews around the world as they get together to play FIFA 21. To launch the game, the creative agency moved away from the competitive ‘winner takes all’ attitude and tapped into the spirit of collaboration that defines the next generation of creative football fans. The TV spot showcases unique teams around the world: From street footballers who play to stand out, to teams united by fashion. It proves that nothing beats the feeling of winning with your squad by your side, whether you’re a superstar like Mbappé or simply the biggest team in your neighbourhood. Terence Neale directed the action remotely, with D.O.P. Kaname Onoyama shooting exclusively on iPhone. All footage was captured under strict Covid restrictions in London, Paris, Berlin, Los Angeles, New York, and South Korea.