Category: Finance
Media: Film
Brand: FirstBank
Agency: TDA_Boulder
Geo: United States
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Directors: Jeremy Seibold, Alex Rice
Art Director: Ande Eich
Copywriters: Zola Owsley
Executive Creative Director: Jonathan Schoenberg
Senior Project Manager: Kate Osborne
Integrated Producer: Alex Sheridan
Account Executive: Martha Powers
Production Company / Post: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany ("Adam & Dave”)
D.P.: Ben Martenson
Head of Production: Christa Skotland
Producer: Pat Harris
Post Director: Lennon Barnica
Managing Director: Mal Ward
Managing Partner: Marc Marie
Editorial: Ming Studios
Editor: Bryce Harvey
Sound: Lime Studios
Engineer: Jeff Malen
Published: August 2018
Synopsis:
The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.”