Media: TV
Category: Sportswear
Client: FitBit
Agency: Argonaut, San Francisco
Production: Über Content
Country: United States of America
Director: Fred Savage
Chief Creative Officer: Hunter Hindman
Chief Creative Officer: Rick Condos
Art Director: Justin Lieb
Producer: Tom Lowe
Assoc Creative Director: Rob Calabro
Executive Producer: Preston Lee
DoP: Jay Hunter
Agency Producer: Jeremy Arth
Agency Producer: Dan Watson
Synopsis:
FitBit teamed up with comedian Joel McHale and Ãber Content Director Fred Savage and Argonaut, San Francisco for the launch of their charity initiative "Fit For Food", which debuted yesterday. Fred masterfully opens the video with McHale, the new spokesperson of FitBitâs charity, slumped on the couch and segues into a montage of inventive ways to burn calories while using your FitBit.