| Effie Awards 2010 | ||
|---|---|---|
| THE WINNERS | Small Budget | Silver |
| Eurobest 2009 | ||
| Media | Best Use of Special Events & Stunt/Live Advertising | Gold |
| Media | Use of Mixed Media | Bronze |
SUMMARY:
With over 100 locations and 800,000 members, McFit is one of the top 5 fitness studio chains in the world. However, McFit aimed at increasing the number of members in Germany and Austria.
As part of the highly-regarded charity telethon "Ein Herz für Kinder" (A Heart for Children) at the end of 2008, McFit made a bid on a soccer match: A match versus FC Bayern Munich – Germany’s most successful soccer club.
McFit created the fictional character "Kalli Kasuhlke", played ...