Upon hitting puberty, one in two girls quit sports. This week, Canadian not-for-profit, FitSpirit, launches a campaign to celebrate the expansion of the organisation and their activities over the past ten years. They are looking to inspire teenage girls to uncover and rediscover the advantages of physical activity. In partnership with Sid Lee, the organisation's objectives for this campaign are to inspire young girls to rekindle their love of sports.
Media: TV
Category: Other
Client: FitSpirit
Agency: Sid Lee, Montreal
Production: Radio
Country: Canada
Director: Sébastien Duguay
Creative Director: Brian Gill
Copywriter: Aurélien Liguori
Art Director: Alexandre Burt-Riley
Producer: Magali Loiselle
Producer: Lysianne Bellemare
Producer: Janie Delorme
Executive Producer: Daniel Laforest
Executive Producer: Daniel Leblanc
Strategist: Sonya Mahcine, Laurianne Normandin
Account Director: Vanessa Audigand
Strategy Director: Elana Gorbatyuk
Account Management: Céline Boubekri
Media Strategy: Sid Lee Media – Gabrielle Côté, Geneviève B. Roy
Production co-ordinator: Elise Lussier, Laurence Houle
Editor: Sébastien Duguay, Xavier Lévesque