VP Executive Creative Director, Epsilon Agency: Lauren Flemming
Executive Producer, Epsilon Agency: Jill Frank
Creative Director, Epsilon Agency: Corey Ciszek
Associate Creative Director, Epsilon Agency: Bill Ferguson
Digital Design Director, Epsilon Agency: Pete Carley
Senior Art Director, Epsilon Agency: Yvonne Willman
Senior Copywriter, Epsilon Agency: Rachel Smith
Published: July 2018
Synopsis:
Back-to-school season is here. Five Star® and 14-year creative partner Epsilon Agency have launched a new back-to-school campaign aimed at helping students channel their inner strength to overcome individual stresses. Part of #StrengthNotStress, the multi-platform campaign that first launched in 2017, the latest work taps into the idea that teens—who are built strong, like Five Star® products—can channel their own strength to get through stressful, overwhelming life moments. Five Star® is there to help students succeed not only in school, but in life.
#StrengthNotStress Campaign