Advertiser: FAD ( FOMENT DE LES ARTS I EL DISSENY)
Agency: S,C,P,F
Category: Travel, Entertainment & Leisure
Account Team: Eva Mollet (Scpf)
Art Director: Joan Ot (Scpf)
Creative Direction: Pipo Virgós (Scpf)
Creative Direction: Nacho Rapallo (Scpf)
Executive Creative Director: Toni Segarra (Scpf)
Copy Writing: Dalmau Oliveras (Scpf)
Art Director: Paco Badia (Scpf)
Creative Direction: Paco Badia (Scpf)
Brief Explanation
To raise awareness of the Congress "Open Design / Shared Creativity", organized by FAD and framed with the FADFest, SCPF together with the study "We Choose Fun", conducted a real co-creation project: the development of a poster made through Twitter messages where with a simple tweet different instructions were given: #OpenDesignBcn2012logoright, #OpenDesignBcn2012logoleft...