Agency: Wieden + Kennedy
Advertising Agency: Wieden+Kennedy New York, USA
Geo: United States
Published: March 2020
Ford has pivoted its marketing efforts to address the coronavirus. In 'Built for Right Now' the messaging says that Ford vehicles have been built over the decades for people who built the country, who protect it, for workers, parents and others. At the end, it states that Ford vehicles were built to lend a hand. Then i...