Client: Ford
Agency: GTB
Advertising Agency: GTB, Rome, Italy
Ford Client Lead: Emmanuel Lubrani
Global Chief Creative Officer: Julian Watt
Executive Creative Director: Federico Russo
Junior Art Director: Alessandro Micarelli
Senior Copywriter: Leonardo Pastacaldi
Senior Copywriter: Stefano Falcone
Head Of Social Media And Digital Experience: Hugo King
Social Media Director: Barbara Petricciuolo
Social Media Director: Andrew Swain
Social Media Manager: Glen Scott
Account Director: Lanfranco Sbardella
Account Executive: Margherita Pinto
Head Of Production: Mara Bruschetti
Media Director: Luigi Sorrentino
Digital Media Supervisor: Laura Arena
Country: Italy
Published: April 2020
Synopsis:
In partnership with Ford, GTB has launched Racing Stories, the first virtual car race simulator using Instagram Stories. Using the interactive elements available on Stories GTB helped Ford bring gaming to everyone, directly on their smartphone. Using footage from the Forza Motorsport 7 virtual driving simulation game, Racing Stories is the first time that Instagram Stories have been used to recreate a feeling that has only been experienced through a gamepad and console.