France 5: Domestic Violence, 3

Credits & Description:

Agency: Publicis Conseil Paris, France
Client: France 5
Product: Media
Entrant: Publicis Conseil Paris, France
Title: Domestic Violence
Product/Service: Media
Idea Creation: Publicis Conseil Paris, France
Executive Creative Directors: Fabrice Delacourt / Olivier Desmettre (Publicis Conseil)
Creative Directors: Fabrice Delacourt / Olivier Desmettre (Publicis Conseil)
Copywriter: Julien Deschamps (Publicis Conseil)
Art Director: Jordan Lemarchand (Publicis Conseil)
TV Producers: Pierre Marcus / Patrick Pauwels (Prodigious)
Director: Frédéric Schoendoerffer (/)
Company Production: Quad (Quad)
Producer: Martin Coulais (/)
Post-production: Christelle Prud’homme (Fix Studio & Prodigious)
Sound production: Boris Nicou (Prodigious)
Advertiser’s Supervisor: Eric Rinaldi (France 5)
Social Media URL: https://www.facebook.com/franc...
Brief Explanation
The film that looks like a long take with a lightly forward travelling. A woman stands in front of us. She looks straight at us as if she was defying us. She gives herself a first slap, then a second slap, then a punch. Then the hits become more and more violent as the woman becomes crazy. She begins to bleed and her nose breaks. After the last punch, she tries not to cry and she looks again right at us. These words appears : A woman who beats herself this way would be locked up right away / Thousands of men do this to their wives for years and still walk free. A call to action asks victims and witnesses of domestic violence to call 3919, domestic violence help hotline.