London International Awards 2014 | ||
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TV/Cinema/Online Film - Music & Sound | Use of Licensed Music | Silver Winners |
Freeview has struck an exclusive deal with Channel 4 as part of its next TV advertising campaign. Starting from the 10th February, drama will unfold during a 10 second teaser film - introducing ‘cat’ and ‘budgie’ to viewers watching Channel 4 and its digital channels E4, More4 and Film 4.
The film opens on a house cat, who can’t seem to take his beady eyes off a budgie, happily perched in her birdcage. The cat stalks his way across the sitting room, extends a paw and opens the cage door,...