Media : TV, digital, outdoor
Country : Russia
Client: Perfetti Van Meller
Brand: Fruit-tella Tempties
Agency: Havas Life Moscow
Creative director: Evgeniya Arabkina
Art director: Ludmila Agaffonova
Copywriter: Vaselina Kramar
Senior producer: Anastasia Shamaro
Senior strategic planner: Anastasia Boykova
Client service director: Alla Rachkova
Senior account manager: Maria Kerentceva
Production: Filmserviсe
Director: Jeremy Charbit
Published: April 2018
Synopsis:
For the launch of their new Fruit-tella Tempties product, Perfetti van Melle went with a story about these little me-moments that are so hard to resist and so rewarding to enjoy. By showing a dream world full of every girl’s sweetest fantasies, Havas Life Moscow made the first step towards making these tender creamy candies the new favourite guilty pleasure for Russian ladies.
Integrated campaign created by Havas Life Moscow for Fruit-tella.