Category: Public Interest, NGO
Media: Experiential
Brand: FSHD Foundation
Agency: Grey
Geo: Netherlands
Advertising Agency: GREY Amsterdam, The Netherlands
Creatives: Rens Quirijnen, Bjorn van den Hout, Frank van Rooijen, Lionell Schuring
Strategy: Miriam van der Heijden
Account: Annette Menheere, Carline Schaad
Director: Reinjan Prakke / Filmgasten
DOP: Kevin Kimman / Filmgasten
Website Development: Skybox
Illustrator: Alex Trochut
Published: June 2017
Synopsis:
To raise awareness and donations for FSHD – a relatively unknown muscular dystrophy that often first affects facial muscles making it hard for patients to express their emotions – we staged a comedian’s worst nightmare (a quiet and non-responsive crowd) for famous Dutch comedian Ronald Snijders.