Category: Public Interest, NGO
Brand: Fundação Pró-Sangue
Agency: BETC
Geo: Brazil
Additional Info: Ambient
Advertising Agencies: BETC, Brazil / Havas, Brazil
General Creative Director: Erh Ray
General Director of Strategy / Business: Gal Barradas
Directors / Content Creation: Rodolfo Barreto, Daniel Schiavon
Creation / Content: Chico Zuccato, Tiago Melchior, Vitor Lessa, Allan Alonso
Brands / Businesses: Mariana Demarche
Production Director: Mariane Goebel
Production / RTVC: Leonardo Passos, Isabela Ximenes, Andressa Zorzi, Rodrigo Ohara
Strategy / Data Management: Diônatan Vargas
Channels / Engagement: Indira Moraes
Client Approval: Vanderson Rocha, Susana Lambert, Vanessa Ruiz
Communication Director / PR: Camila Nakagawa
PR Agency: Giusti Comunicação
Published: June 2017
Agência: BETC/Havas
Marca: Fundação Pró-Sangue
Título: Eu Dou o Sangue
Direção Geral de Criação: Erh Ray
Direção Geral de Estratégia e Negócios: Gal Barradas
Direção de Criação e Conteúdo: Rodolfo Barreto e Daniel Schiavon
Criação e Conteúdo: Chico Zuccato, Tiago Melchior, Vitor Lessa e Allan Alonso
Marcas e Negócios: Mariana Demarche
Direção de Produção: Mariane Goebel
Produção/RTVC: Leonardo Passos, Isabela Ximenes, Andressa Zorzi e Rodrigo Ohara
Estratégia e Gestão de Dados: Diônatan Vargas
Canais e Engajamento: Indira Moraes
Aprovação do cliente: Vanderson Rocha, Susana Lambert e Vanessa Ruiz
Direção de Comunicação/PR: Camila Nakagawa
Agência de PR: Giusti Comunicação
Synopsis:
Today, June 14, is the World Blood Donor Day. For this reason, the city of São Paulo (Brazil) dawned with important historical statues and monuments (such as Anhangüera, Christopher Columbus and O Semeador, among others) with red bandages on its arms to honor those who save lives. At night Corinthians and Santos soccer players will enter the field, in their respective games on Brazilian Championship, with the same bandage on their arms.
This is an action of Fundação Pró-Sangue, idealized by BETC/Havas agency, which aims to perpetuate this red dressing as an icon, valuing the blood donor - through the campaign "I Give Blood: Who Gives Blood Deserves to Be Recognized. "
In Brazil, only 1.9% of people donate blood, and the index indicated by the World Health Organization is 3 to 5%. Therefore, the launch of this red curative also aims to encourage this solidarity gesture to become a habit in Brazilian life.