CREATIVE AGENCY: MCCANN MADRID
CHIEF CREATIVE OFFICER: MONICA MORO
EXECUTIVE CREATIVE DIRECTOR: JON LAVIN & RAQUEL MARTINEZ
CREATIVE TEAM: Borja Diego, Rafael Martínez, Rodrigo Fernández, María Clemente, Fernando Montero
One “Nerd”, One “Slag" and One "Fat Shit" compete in a boxing match.
All three are boxing champions and all are fighting against bullying.
Jero Garcia, former boxing champion and founder of Fundacion Jero Garcia in Spain, strongl...