Ad Stars 2018 | ||
---|---|---|
Peace & Justice | - | Crystal |
Brand GABRIELA
Agency Dentsu Jayme Syfu
Synopsis:
Client’s brief was simple: create a campaign that would educate women on sexual harassment and help them fight it or do something about it.
Meet GABBIE the chatbot – a friend that teaches women about sexual harassment and helps them report it.
Though sexual harassment is being addressed all over the globe, in a conservative country like the Philippines, when it comes to the topic, people still choose silence over sp...