How to drink Gancia seating on a Kayak, or on a lawn mower or on...? Just choose your seat!
BBDO Argentina developed the latest campaign for Gancia, the aperitif from Grupo Cepas, where you can choose among 5 different endings of the story.
In the previous campaign, the protagonist couldn't find a glass to drink his Gancia. Now, he can't find a seat to joint his circle of friends. The main spot invites you to enter www.asientosgancia.com.ar and choose the place where you prefer him to seat on.
Advertiser: GRUPO CEPAS
Product: GANCIA
Titles: “Asientos”, “Kayak”, “Cortadora”, “ Silla de cañas”, “Hamster” y “Caja fuerte”
Agency: BBDO Argentina
CCO: Ramiro Rodriguez Cohen
Creative directors: Joaquin Campins/Roberto Espino
Creative team: Ignacio Jimenez/Facundo Rosas
Account director: Paz Goicoa
Account executive: Pastor Mengide
Account assistants: Carolina Barthalot/Victoria Pericoli
Head of Production: Veronica Zeta
Agency producers: Maria Sol De Martini/Rodrigo Lema
Production company: Turbo Trueno
Director: Lemon
Executive producer: Joha Trosman
Producer: Itati Falebella
DoP: Charly Ritter
Editor: Pablo Barbieri
Sound: Pomeranec
Music: Rifle
Advertisers supervisors: Hernán Tantardini, Manuel Sorrosal, Daniel Mamone, Lucas Bessaso, Gonzo Lemos