Advertising Brand: GAP
Advertising Agency: Yard, New York, USA
GEO: United States
For the upcoming holiday season, Gap has partnered with Yard NYC to celebrate the theme of family togetherness with their ‘Meet Me in the Gap’ holiday campaign, starring recording artist Janelle Monáe. The TV spot captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to come together, spend quality time with one another and find the little things that unite us. This is the second time Yard NYC has partnered with GAP on campaign work -- their Fall 2017 campaign featured artists Cher and Future and focused on bringing people from different backgrounds and talents together, celebrating the creative possibilities that come when merging America's different geography, generations and genres.
Launching on November 6, the "Meet Me in the Gap" holiday campaign includes television, mobile, social, in store and digital creative. The television spots will air on major networks and be incorporated into high impact moments including digital takeovers on ABC, YouTube, Vevo, Hulu and Spotify and live commercial integration with “Late Late show with James Corden” during the week of Thanksgiving.