Category: Food
Media: Content
Brand: Pasta Garofalo
Agency: PI&C
Geo: United States
Advertising Agency: PI&C, New York, USA / Milan, Italy
Founder, Chief Creative Officer: Domenico Vitale
Co-Chief Creative Officer: Doug Raboy
Creative Director: Stefania Sessa
Copywriters: Anna Xiques, Michael Jones, Alessandro Bolla
Art Directors: Angela Granados, Manuel Valencia
Project Management: Marcello Pascale, Eliana Daboul
Brand Strategy: Enrico Gatti, Ludovico Corbetta, Candice Ji
CDP / Sound Design / Mix: CY&N By PI&C
Director: Domenico Vitale
DoP: Gregg De Domenico
Executive Producer: Mike Paletta
Producers: Simona Mondello, Fanny Vasseur, Olga Marutiak
Editors: Joe Sandoval, Alessio Giotto
Music: Beatrice Venezi, Nuova Orchestra Scarlatti
Color: Alex MacLean / Rogue
Published: March 2018
Synopsis:
There are extraordinary people and places that remind us just how important it is to put passion in everything you do, and to live experiences out of the ordinary. That’s what happens with Pasta Garofalo.
Through the 414 steps of the Pedamentina we discover a journey through a charming community in Naples. Originally created as way to defend the top of the city, this complex system of stairs is today a neighborhood only accessible by foot and a symbol of hospitality and warmth.