Gatorade Film Fixation by TBWA\Chiat\Day Los Angeles

The Film titled Fixation was done by TBWA\Chiat\Day Los Angeles advertising agency for Gatorade in United States. It was released in Mar 2013.

Gatorade: Fixation

March 2013
March 2013
Chief Creative Officer
Art Director
Associate Creative Director
Associate Creative Director
Art Director
Associate Creative Director
Production Agency
Service Agency

Credits & Description:

Top basketball player Kevin Durant has a nightmare in this latest Gatorade spot via TBWAChiatDay, Los Angeles.
Fixation is a win from within story about the relentless inner drive of athletes to be the best they can. Kevin Durant goes up against Dwyane Wade in a battle for who beats who on the way to the hoop. It was shot by Cannes Grand-Prix winning director Rupert Sanders and edited by 2-time-Oscar-winning Kirk Baxter.
"It's a true sports insight. The fear of being second makes you...

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