Category: Non-Alcoholic Drinks
Client: Gatorade
Brand: Gatorade
Media: Film
Country: USA
Advertising Agency: Tbwa\Chiat\Day, Los Angeles, Usa
Production Company: Tool of North America
Director: Jaci Judelson
Executive Producer: Brad Johns
Managing Partner / Executive Producer: Oliver Fuselier and Dustin Callif
Agency: TBWA
Agency Producer: Ian Mitchell
Creative Director: Mark Peters
Creative Director: Kirsten Rutherford
Art Director: Stephanie Johnson
Copywriter: Paula Henzel
Editorial House: Whitehouse / Carbon
Editor: Chris Murphy
Editorial Producer: Jennifer Mersis
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne
Date: November, 2017
Description:
This emotional and powerful film, starring Serena Williams, enlists the power of sports and its positive influence it has on women on and off the court. Titled #SistersInSweat, the campaign is a unifying visual approach aimed to bring female athletes (both amateur and professional) together and encourage them to be the champions of what their sport has brought into their lives.
The spot details the lessons sports can teach you in life, and what being a part of a team can help add to your future. This powerful campaign also highlights other successful women, such as CEO and designer Tory Burch, actress Allison Williams, and Teen Vogue Editor-In-Chief Elaine Welteroth, all who have participated in various sports teams in their youth.
Tool of North America’s managing partners Dustin Callif and Oliver Fuselier were executive producers on this spot, helping to bring the feeling of unity and teamwork to life in the inspirational campaign. If you’re interested in speaking with Dustin or Oliver about their inspiration for this campaign and how it came to life, I'll be happy to set that up for you. The director of the campaign, Jaci Judelson, is also available for interview or to provide additional commentary.