Gatorade Film, Digital Super Bowl Dunk Lens by VML Kansas City

The Film titled Super Bowl Dunk Lens was done by VML Kansas City advertising agency for Gatorade in United States. It was released in Feb 2016.

Gatorade: Super Bowl Dunk Lens

Released
February 2016
Posted
February 2016
Industry
Creative Director
Art Director
Creative Director
Executive Creative Director

Credits & Description:

For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its "Super Bowl Dunk Lens." Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For G...

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