GE Film, Ambient Unseen Stars by BBDO New York
The Film titled Unseen Stars
was done by BBDO New York advertising agency for GE in United States. It was released in Sep 2017.
GE: Unseen Stars
Brand
Released
September 2017
Posted
September 2017
Market
Agency
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Executive Creative Director
Art Director
Copywriter
Credits & Description:
In a continuing effort to elevate women in STEM, GE is rewriting the stars and projecting the faces of famous female scientists and engineers onto the ceiling of New York City’s Grand Central Terminal. In February, GE announced the Balance the Equation initiative to grow its workforce of professional women in science and engineering roles. In addition to internal goals, GE also wants to publicly celebrate influential female scientists and engineers, and support organizations like The Society of ...
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![GE: Unseen Stars [1:30] Film by BBDO New York](https://fcdn.me/40c/2d5/ge-unseen-stars-130-5a472f57fba4b6d47b2e017f69.jpg?h=260 "Unseen Stars [1:30]")
