| Cannes Lions, 2014 | ||
|---|---|---|
| PR LIONS | Practices & Specialisms: Celebrity Endorsement | BRONZE |
| Clio Awards, 2014 | ||
| Engagement | Public Service: Experiential | Silver |
| Direct | Public Service: Other | Silver |
| Eurobest, 2014 | ||
| Direct | PRODUCT & SERVICE: CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | Bronze Eurobest |
| Media | PRODUCT & SERVICE: FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES | Silver Eurobest |
| AME Awards, 2015 | ||
| products & services | healthcare products & services | AME Gold Medallion |
| use of discipline | public relations | AME Bronze Medallion |
In this campaign for the German Red Cross, Germany's most famous football players donated hope to sick children by giving blood. On the labels of the blood bags the young patients could see which of their football idols helped them win their fight.
Title: Give Blood. Give Power. – Champions for Children.
Category: Charities & appeals
Client: German Red Cross
Agency: Jung von Matt
Advertising Agency : JUNG von MATT Hamburg, GERMANY
PR Agency : MHOCH4 Hamburg, GERMANY
Production: Mhoch4
Country: Germany
Director: Sören Brandenburg
Executive Creative Director: Jan Rexhausen
Executive Creative Director: Dörte Spengler-Ahrens
Creative Director: Felix Fenz
Art Director: SAVINA MOKREVA
Copywriter: Robin Stam
Junior Art Director: Victor Segovia Navarro
Junior Art Director: Javier Gelpi de Fez
Agency Producer: Danilo Kloever