Category: Public Interest, NGO
Brand: Gesicht Zeigen
Advertising Agency: Ogilvy & Mather Berlin, Germany
Creative Director: Tim Stuebane, Stephan Vogel
Art Director: Philipp Bertisch
Copywriters: Holly Attrill, Jens Friggemann
Photographer: Karsten Wegener
Additional Credits: Max Brunner, Dennis Briddigkeit, Alexander Pfaff, Christian Heyne, Mathias Koehler, Martina Diederichs, Patrik Huelsmann, Carolin Bub, Constanze Kobe
Published: March 2018
The German NGO “Gesicht Zeigen!” just launched a new campaign to fight racist and right-wing propaganda on the internet.
In the new and provocative video, the Adolf Hitler himself presents (in voice-over) his online strategy to a young audience. The spot is accompanied by a motif showing a hashtag, which bears a striking similarity to the Nazi swastika symbol. The message is: “Fascism conquers the internet. Let’s stop it.” The provoking visual will be used in social media, as print ads and city light posters in selected places in Germany.
Already having worked together in 2016, Gesicht Zeigen! and ad agency Ogilvy started a joint campaign with the publication of the book “Mein Kampf – gegen Rechts” (My Struggle against Racism).