Category: Public Interest, NGO
Media: Film
Brand: Girlguiding
Agency: JWT
Geo: United Kingdom
Advertising Agency: JWT, London, UK
Executive Creative Director: Lucas Peon
Creative Director: Chermine Assadian
Creatives: Katia Schutz, Stefan Foster
Agency TV Producer: Rosanna Lawson
Planners (Creative Agency): Lucy Moody, Salome Vanleuven
Business Director: Emma Howarth
Board Account Director: Sam Brooks
Account Director: Emma Bass
Creative Producer: Romana Kit
Media Consultant: James Schad / We Grow Startups
Director: Raine Allen Miller
Production Company (Film): Somesuch
Production Company Producer: Tarquin Glass
Editor: Matt Newman / Hogarth / Grey London
Sound: George Castle / Grand Central
Production Company (Stills): Lemonade
Photographer: Yann Stofer
Published: November 2017
Description:
There are over 70,000 girls on the waiting list to join Girlguiding, but not enough volunteers. We are a place where women empower girls and girls empower women.
Our Know Your Place campaign takes the age-old expression, meant to put women down, and turns it into something that empowers all women. At Girlguiding, we believe a woman’s place should be wherever she wants it to be. With us, you can find your place, by helping girls find theirs.