Category: House, Garden, Pets
Media: TV
Country: Canada
Client: Clorox Canada (Glad Canada)
Vice President Marketing CLOROX CANADA: Matt Kohler
Sr. Lead, Global Insights: Anna Conte
Category Team Lead/Marketing Manager GLAD: Ann Marie Cicuttini
Associate Marketing Manager: Laura Fulton
Sr. Digital Marketing Manager/Digital COE: Ariane Friesen
Digital Marketing Manager: Serena Tam
Agency: FCB Canada
FCB Toronto
Chief Creative Officer: Jeff Hilts
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Matt Antonello/Noel Fenn
Art Director: Noel Fenn
Copywriter: Matt Antonello
Producer: Christine Michalejko
Chief Strategy Officer: Shelley Brown
Digital Strategist: Shelagh Hartford
VP Managing Director: Tracy Little
Account Director: Blake Connolly/Lora Landriault
Account Supervisor: Melissa Paulino
Sr. Project Manager: Baylea Mahoney
FCB Montreal
Copywriter: Joël Letarte
Broadcast Producer: Anick Rozon
Account Director: Alexandra Candet
Account Coordinator: Caroline Morissette
Production
Production Company: Soft Citizen
Directors: The Perlorian Brothers
Post Production/Colour: Alter Ego
Editor: School Editing
Audio: RMW-Vapor
Date: September, 2017
Description:
Called “Thank You,” this campaign for GLAD kicks off in full force across TV, digital and social media across Canada (in English and French). The goal of the campaign is to instill appreciation in a garbage bag that gets the job done, while also communicating GLAD’s three functional benefits: 1) thicker handles; 2) reinforced strength band technology and 3) a thicker bottom. “Thank You” brings this insight to life by flipping the perspective: the creative is told from the POV of the garbage man, thereby showing how a trustworthy garbage bag can affect someone who deals with them every single day.