Client: Goodyear
Agency: Workkit
Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Production House: Harseeproduction
Creative Director: Adam Siriraka
Copy Writer: Chatchawan Rakyeam
Art Director: Adisak Boodsabong
Project Manager: Supansa Srisongphol
Director: Chatshai Prasertmak
Producer: Jaturong Srinawa
Asst. Director: Panyada Aekamutchai
Production Maneger: Mintar Lekdee
D.o.p.: Anuwat Tongiam
Art Director: Piyaphat Sang-ngam
Casting: Jaturong Srinawa
Wardrobe Stylist: Mintar Lekdee
Editor: Masarat Panitinantapat
Telecine: S.o.s
After Effect: Permboon Malaiwan
Sound Recording / Mixed: S.o.s
Country: Thailand
Published: July 2020
Synopsis:
Goodyear Thailand would like to present products through online communication. The communication should reflect the excellent driving performance of the F1 racetrack in the name of " Goodyear Eagle F1 Sport" which answers the young drivers who seek for the enjoyment of fast-driving, Ability to control the car and Excellent braking system, even among competing brands that lead the market. Creative Solutions From the Demographic and Consumer Insight , they generally love to control everything by themselves including choosing their own vehicles and tires. However, there is only one thing that out of control, "their lover", so we create the communication in short preroll ads series conveying the message through product benefits.