Last year, Goodyear helped us understand the expertise and knowledge they employ creating tires for the grueling conditions of NASCAR with a fun and memorable campaign called, âTire Talkâ. It was such a success, Goodyear decided to produce another round of the campaign. In this seasonâs installment we partnered with NASCAR driver Carl Edwards to simply explain the science behind Goodyear tires.
Category: Automotive
Media: Web Film
Client: Goodyear
Agency: GSD&M
Prod...