GoPro is the world's most versatile camera. It can go anywhere: on humans, on strange flying animals, on down-hill board things, on neon hula-hoops and even on hipsters. Ogilvy & Mather Cape Town needed a way of showing off all its incredible features on, wait for it, radio. Find the GoPro. Win the GoPro. A real-time GoPro treasure hunt on radio and online that gave South Africans the opportunity to win a GoPro.
Category: Home electronics
Client: Omnico
Agency: Ogilvy & Mather ...