Government of the State of Paraná Film, Digital, Viral The Image Test by Master Comunicacao

The Film titled The Image Test was done by Master Comunicacao advertising agency for Government of the State of Paraná in Brazil. It was released in Mar 2017.

The Image Test

Released
March 2017
Posted
March 2017
Market
Creative Director
Copywriter
Art Director
Production Agency

Credits & Description:

On the Black Consciousness Day, the Parana State Government in partnership with NGOs of racial equality, released a video. An experiment called The Image Test, where real human resource professionals were divided into two distinct groups. The first group were showed pictures of white people in everyday situations. The second group were showed pictures with identical situations, only with black people this time. The result? White people pictures were described as successful people while the ima...

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