Advertised brand: Grameenphone , Telenor
Advert title(s): Words Hurt! Stop Cyberbullying!
Headline and copy text (in English): Words hurt, even if it's just online. Stop Cyberbullying!
Cyberbullying is a grave issue that needs to be talked about, so let's speak up. Little Big Films presents a glimpse into the painful yet often invisible world of cyberbullying in this campaign for Grameen Phone.Whether its face to face or over a screen, lets be kind to one another.
Media : Film, Digital
Advertising Agency: Little Big Films, Dhaka, Bangladesh
Creative Director: Abrar Athar
Art Director: Bizu Somoy
Cinematography: Sumon Sarkar
Additional credits:
Costume & Styling: Ashaduzzaman Asha
Make Up: Kamrul Hossaine
Edit and Color : Sohel Mondol
VFX: Fazle Rabbi
Sound Design: Sayba Talukder
Voice Over Artist : Abrar Athar
Music : Shaker Raza
Cast : PJ Helen, Iftekhar Rafsan , Aanon H Siddiqua & Asif Moktadir
Published: June, 2017
Synopsis: Words hurt, even if it’s just online.
Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying.
To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthly national brand makes them perfect for this campaign to be highly impactful.
Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind.
Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying.