Advertised brand: Green Flag
Product: roadside assistance
Translation of headline to English: Flying the Green Flag for Breakdown Services
Advertising Agency : WCRS
Creative Director: Orlando Warner
Executive Creative Director: Ross Neil
Creatives (TV & Social): Tom Madden, Morgan Hinds-Shorland
Creatives (OOH): Ben Brazier, Johnny Ruthven
Agency Producer: Stefanie Forbes
Agency Production Assistant: Camilla Hempleman-Adams
Managing Partner: Emma Marsland
Account Director: Lauren Nuttall
Account Manager: Charlie Warner
Planning: Matt Willifer, Laura Sammarco, Stephanie Biddle
Social Strategy: Duncan McLauchlan, Jack Cartwright
Agency Designer: Lee Burns
Media Agency: Mediacom
Production Company: CANADA
Director: CANADA
Executive Producer / Managing Director: Oscar Romagosa
Executive Producer London: Marta Bobić
Executive Producer Nevada: Marta Argullós
DP: Daniel F. Abelló
Production Designer: Anna Colomer
Editor: Speade (Carlos Font Clos)
Sound Design: Grand Central Recording Studios
Post-Production: The Mill
Published/Released (Month, Year): July, 2017
Synopsis:
Green Flag launches its new campaign to stop customers sleepwalking into insurance renewals, and let them know – through bold creative that name checks competitors – that Green Flag is on a mission to raise industry standards.
The campaign illustrates the great rescue service that Green Flag’s smart network provides to thousands of customers every week for lower prices than the AA and RAC. It spotlights how Green Flag challenges the traditional model and provides great value through a modern service that consumers can trust to rescue them when they need it, via a nationwide network of trusted partners.
The campaign, which spans social, 30” TV and out-of-home (OOH), due to launch in August, puts a spotlight on Green Flag’s differentiators to its rivals – with content that directly addresses the AA and RAC.
Created by WCRS, the campaign, which has been designed specifically for a younger audience (25-34-year-olds), will kick off with the TV spot which is due to air Thursday evening on ITV2 during Love Island. It introduces the end line “Common Sense to the Rescue”. Alongside TV, the campaign will feature daring OOH and social creative.