Guinness Film Liberty Fields, 2 by AMV BBDO London

The Film titled Liberty Fields, 2 was done by AMV BBDO London advertising agency for Guinness in United Kingdom. It was released in Mar 2019.

Guinness: Liberty Fields, 2

Media
Released
March 2019
Posted
October 2020
Chief Creative Officer
Creative Director
Producer
Director
Production Agency

Awards:

Cresta Awards 2020
CraftMusic (original & licensed)Shortlist
D&AD Awards 2020
CinematographyFilm AdvertisingWood Pencil
Film AdvertisingCinema Commercials 41-60 secondsShortlist
Caples Awards 2020
Branded Content-Bronze

Credits & Description:

Agency: AMVBBDO
Client: Diageo
Product: Guinness
Title: Liberty Fields
Media: TV, Cinema, Online
Country: Japan & UK & Ireland
Date of Release: 2019-08-15
Background: Guinness has a long-standing tradition of supporting rugby and the values the brand and sport share: character, integrity and camaraderie. Interestingly another thing that they both share is an association with masculinity.
Idea: We wanted to challenge these tropes around rugb...

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