Cresta Awards 2020 | ||
---|---|---|
Craft | Music (original & licensed) | Shortlist |
D&AD Awards 2020 | ||
Cinematography | Film Advertising | Wood Pencil |
Film Advertising | Cinema Commercials 41-60 seconds | Shortlist |
Caples Awards 2020 | ||
Branded Content | - | Bronze |
Agency: AMVBBDO
Client: Diageo
Product: Guinness
Title: Liberty Fields
Media: TV, Cinema, Online
Country: Japan & UK & Ireland
Date of Release: 2019-08-15
Background: Guinness has a long-standing tradition of supporting rugby and the values the brand and sport share: character, integrity and camaraderie. Interestingly another thing that they both share is an association with masculinity.
Idea: We wanted to challenge these tropes around rugb...