CLIENT: Gundersen Health System
Chief Business Development & Marketing Officer: Pamela Maas
Marketing Manager: Shawn Stevenson
Marketing Information Specialist: Julie Besl
AGENCY: Preston Kelly
EVP / Creative Director: Chris Preston
Associate Creative Director: Anne Taylor
ACD / Copywriter: Terry Thomas
Senior Broadcast Supervisor: Anne Swarts
Account Supervisor: Ron Hall
PRODUCTION COMPANY: kaboom productions
Director/DP: michele atkins
EP/Owner: lauren schwartz
Head of Production/Producer: steven sills
EDITORIAL COMPANY: Channel Z Edit
Editor: Mike Weldon
Senior Producer / Partner: Kelly Nelson
Published: March 2017
Description:
For the third year in a row, agency Preston Kelly teamed up with kaboom and director Michele Atkins on a campaign for client Gundersen Health System. As with previous years, the new campaign highlights Gundersen’s award-winning care through real stories of love + medicine.
This year, the campaign extends from stories that happen in hospital to well beyond its walls and took the team to new heights – in one instance, literally via a helicopter. From respecting the individuality of a child’s imagination for happy examinations, to a more creative approach to healthcare that relieves boredom or addresses sadness during treatments, to how first responders effectively aid those in remote areas during times of crisis – all are anchored in going the extra mile, philosophically or actually, to infuse care with compassion.