Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. This new product was distributed as a free promotional give-away in Belgiums biggest supermarkets and online.
Brussels agency FCB Happiness, in partnership with FCB's global client hub for Beiersdorf at FCB Hamburg, was behind the idea, following the ...