Harvey Nichols: Britalia

Credits & Description:

Tag: Christmas Ad
Client: HARVEY NICHOLS
Agency: adam&eveDDB London
Production: Independent / BRW Filmland
Country: United Kingdom
Director: Gary Freedman
Executive Planning Director: Richard Brim
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett
Art Director: Matt Fitch
Copywriter: Mark Lewis
Producer: Jason Kemp
Executive Producer: Jani Guest
Executive Producer: Luca Orlando
DoP: Manfredo Archinto
Agency Producer: Kreepa Laxman
Agency Producer: Louis Cubbon
Creative and Marking Director (Harvey Nichols): Shadi Halliwell
Head of Style: Sepideh Shayan
Country: italy
Agency: Adam&eveddb / London + Zenith Optimedia / London + Indy8 / London + Mpc / London

HARVEY NICHOLS SPARKS PASSIONATE AND SPIRITED DEBATE AS THE ITALIANS ARE LEFT EMPTY-HANDED IN NEW GLOBAL WINTER CAMPAIGN
The luxury retailer unveils new “Britalia” campaign, which sees the best fashion, food, drink and beauty products taken from Italy to Harvey Nichols

UNKNOWN WOMAN: Trapped you?
SUBTITLES: Everything?
SALTER: Yes!
SUBTITLES: Yes!
UNKNOWN WOMAN: So you let yourself be trapped did you? You should have been on
your guard! Well, it’s true, in a way. But you deceive me.
SUBTITLES: Even the Valentino dresses?
They’re doing my head in.
I can’t leave the house unless I’m wearing Valentino.
It’s embarrassing.

UNKNOWN WOMAN: Yes! I thought you were just a fool; and you’ve become insufferable
– insufferable!
SUBTITLES: And I can barely recognise myself without my Armani lipstick.
It’s insufferable!
SALTER: Have you no pity on me?
SUBTITLES: They’ve taken my Versace underpants too!
UNKNOWN WOMAN: I? You dare say that? I took pity on you – indeed I did! – and your
daughter is witness….
SUBTITLES: The cheek of it.
They’ve left us nothing but scraps.
Just look at your shoes…
…they’re not even real leather!
SALTER: (Interrupting) I forbid you to talk about me.
SUBTITLES: It gets worse
Even the pasta’s gone.
UNKNOWN WOMAN: Then why do you bring up your wrecked life?
SUBTITLES: Not the Durante Artisan Pasta?
SALTER: Because you should be afraid if you are thinking of getting rid of me
like this.
SUBTITLES: The artisan pasta has been plundered!
Someone will pay for this.
UNKNOWN WOMAN: Afraid?
SUBTITLES: Him?
SALTER: Yes, afraid!
SUBTITLES: Yes him!
UNKNOWN WOMAN: Never been afraid about such things.
SUBTITLES: But he’s not Harvey Nicols.
SALTER: Now you should be!
SUBTITLES: Then find someone who is!