Havaianas Film, Digital Clouds by AlmapBBDO, USA

The Film titled Clouds was done by AlmapBBDO, USA advertising agency for Havaianas in United States. It was released in Aug 2012.
Advertising campaign for Havaianas

Havaianas: Clouds

Brand
Havaianas
Media
Film, Digital
Released
August 2012
Posted
August 2012
Market
United States
Industry
Shoes
Agency
AlmapBBDO, USA
Art Director
Ricardo Pocci
Producer
Acaca

Awards:

ADC Awards 2013
InteractiveCraftMerit

Credits & Description:

Media: TV
Alternative Title: A Grande Virada
Geo: United States
Category: Clothing & Footwear
Agency: BBDO
Brand: Havaianas
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.
Advertising Agency: AlmapBBDO, USA
General Creative Director: Marcello Serpa
Creative Directors: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, João Paulo Testa
Producer: Acaca
Sound: B, A, START
Accounts: Cristina Chacon, Mariana Gomiero